Bounce Rate Kya hai?
Bounce rate is one of the important ranking factors of Google. With this Google can find out about the quality and relevance of any web page. In the case of blogging, we use various “Seo optimization techniques”. And, we use SEO techniques only for one purpose, to improve our ranking in Google’s result pages.
Today in this post we will discuss in detail an important SEO factor named Bounce Rate. Today you will know what is Bounce Rate? Why Bounce Rate Increases And How To Decrease Bounce Rate. If the bounce rate of your blog or website is very high, then whatever technique you use, will not be of any benefit. In the eyes of Google, a high bounce rate only means low-quality websites. However, there are some special reasons for this. that is,
Google always ranks websites in its SERPs keeping user experience in mind, so it is very important for SEO to keep the bounce rate of web pages low. In this case, if the bounce rate of your website is high, then it is useless to expect traffic from Google Search Engine. So let us know in detail what is Bounce Rate?
What is the Meaning of Website Bounce Rate?
Bounce Rate is a service of Google Analytics, through which information about the behaviour of the user visiting the web page is obtained. Suppose you search on Google for a topic and the subject is “Bounce Rate of the Website”. It may be that Google showed my website on the first page and you clicked on it.
Suppose you liked the post I wrote and you took a lot of time to read it. Because you have been reading my article for a long time, the bounce rate of my webpage will be very low. And, it will send a signal to Google that the article or post I have written on my website related to this post “What is bounce rate” is completely relevant to the search queries and users like this post.
In this way, if the bounce rate of your website is low, then Google will improve the ranking of your web page according to “Searched Keyword”. And, ranking well on Google’s search engine results page means that you will get a lot of traffic.
On the other hand, if you have a post that has come in the search result but the user does not like it and leaves it and goes back immediately, then the Bounce Rate of that webpage will increase and the ranking of that webpage may be down. Thus you will not be able to get traffic from that post.
How much bounce rate is correct?
Even you know what is the Bounce Rate, now you should know how much Bounce Rate is right or how much Bounce Rate should be, try to reduce it.
Simply put, the lower the Bounce Rate to win, the better. However, you will want to get an idea of what percentage of the bounce rate is good. In this case, the bounce rate may vary depending on the quality of the content of different websites. Now, if we talk about a safe and good bounce rate, it is better to be less than 30%. It is average to have a bounce rate of 30 to 40%.
A bounce rate of 40% or more means worse. 80 – 89% almost means bad. A bounce rate of less than 30% means a lot better.
In most cases, users see the content of the blog beforehand. And, if they feel that there is nothing good in that article, they leave your website immediately. And therefore, to keep the bounce rate low, you have to write your website articles in a very good and interesting way.
What are the factors that reduce the bounce rate of the website?
We do many types of SEO optimization to increase the Google search ranking of our website. However, not many people know that bounce rate is the most important factor in Google ranking and an important part of SEO. Here are some important factors that increase the bounce rate of the website.
- Website whether the loading speed is low or the website is slow.
- Not having more pages to read in the website.
- The quality of the content is poor or the content is not useful.
- More annoying ads and irrelevant internal links.
- Getting the website ranked on the wrong keyword.
- Website design is bad.
- Difficult to read and understand content.
- Formatting of content is not correct.
- It is important to highlight the things needed in the content and use the necessary headings.
How to reduce Bounce Rate?
Below are the ways to reduce the bounce rate. If you use these methods, then the Bounce Rate of your website will definitely decrease.
Improve Content Quality
We all know that content is the king of a blog. Having a high bounce rate of your website can also mean that the content of your website is of low quality. If you write articles for your blog, then keep in mind that the user likes it. No user will ever like low-quality content. Low-Quality Content means having content that is not understood by the user or the necessary things that have not been included in it. Repeating the same thing over and over has just been lengthened. Do not use keywords repeatedly in blog posts, it spoils the user experience and they find the article boring.
Or it may also be that the content of your website has been published from some other place only by modifying the words. So neither user nor Google will like such content. And seeing this type of material, any user can easily leave your website.
On the contrary, if you write such an article by yourself on your website and also write properly about the things that need to be searched, then the Bounce Rate of your website will definitely be below. Note that while writing content, first of all, keep in mind what the user likes. Write the blog post in as simple words as possible and highlight the important things. Use proper headings in the post and do not forget to Bold, Italic, Underline or Colour the necessary words.
Also read, Top 5 Best Keyword Research Tools for SEO
Keep in mind that the formatting of the article is correct and the words and sentences should be properly decorated. For this use the right font and the right font size. If the font size of the content is bigger or smaller than required then the user may have a problem reading the article. So while writing content, keep these things in mind and pay attention to the user experience.
Improve Website Loading Speed
To reduce the bounce rate of the website, it is necessary for your website to load fast. Any user waits only 1 to 2 seconds to load your website. Now, if your website has a slow loading speed, it will take at least 4 to 6 seconds to load in the browser. Thus, without seeing the content or article, the user gets annoyed and leaves your website immediately. As a result, the bounce rate of that web page increases greatly and despite writing high-quality content, the content becomes a low quality in the eyes of Google. So, first of all, try to keep the loading speed of your blog fast.
Some methods are given below to speed up the loading speed of the website.
- Use Fast Web Hosting. If possible, use cloud hosting.
- Use latest php version on website.
- Before uploading the image, reduce the size and compress the image.
- Do not use too many plugins on the website.
- Speed up website loading speed with the Caching Plugin plugin.
- Use a CDN (Content Delivery Network).
- Use Lightweight and clean website theme.
- Do not show too many ads on the blog.
Keep Website Design Clean and Simple
Remember, users on your blog prefer a simple and clean website design. Having a simple and clean website design, the attention of the user will be only on the article written by you. Also, if you design a website with more colours and different things, it can be difficult for the user to read the article. The design of the website should be user friendly. User-Friendly Design means the design of a website that is displayed correctly on any device. If your website opens correctly on all devices then users will be able to easily read the article written by you.
Use Related Posts at the end of the post
Always use some related articles at the end of blog posts. By placing a section of related posts at the end of the post, it can keep your website, visitors, longer. Because, through Related Posts, some other articles of the blog related to the posts are shown. And, if you have some useful articles on your blog, users will click and read them too. With this, you will be able to keep visitors to your blog for a longer time. As a result, the bounce rate of your website will decrease. To use the function of Related Posts, you will find a lot of WordPress plugins.
Use Internal Linking
Internal linking is very important for the page SEO of a website. In this process, links to some other blog articles related to the post are added to it while writing the post. This process is very useful for reducing the bounce rate as well as for good SEO of the website. Therefore, to keep the blog’s bounce rate low, you should use the process of internal linking.
Don’t use too many ads
If you use a lot of ads on your web page, then the loading speed of the blog will be slow. And as I said earlier, slowing down your website means that the bounce rate of the website will increase. Also, showing too many ads on the blog can make it very difficult for the user to read the article. So that the reader does not face any problem while reading the article, it is enough to use the advertisement 3 to 4 times as required. While reading the post, more unnecessary ads can annoy the visitors and because of this users can leave your blog. Therefore, do not show too many ads on the website.
Use Images in Posts
Using images in posts is very important for SEO. However, you can reduce the bounce rate of your blog by using the images attached to the article in the post. It is said, “An image is worth a thousand words.” People can understand any topic very easily and clearly through images. So, if you sometimes use some images related to blog posts, it can attract users. And, as users spend more time looking at images, it will be easier to keep the bounce rate of the website low. Therefore, as much as possible, use images related to the topic of the article in your post.
Use short paragraphs in posts
No one likes to read cluttered and unclear content. So, always write short paragraphs while writing your articles. And, use headings after writing a few paragraphs. This will make it easier for the user to read the article. Thus, by writing articles clearly and concisely, visitors or users are more likely to read your article. And this will reduce the bounce rate of web pages.
Use video in article
By using video in the post, it is possible to keep the visitors to that page engaged with the website for a long time. And this process has proved to be very effective in reducing the bounce rate of a website. Compared to an image or text content, a video grabs more attention from any user. So, if you make your blog post as a video, then embed it in the article, it will lower the bounce rate. In this way, users can better understand the article through your video.
Use Table of Contents
By using Table of Contents in any website, we can attract the user and give a brief introduction to our entire article. With this, it is possible to hold 80% of the users in the article for some time, because there are many users who like to read the headline of the article. If they like the heading, they can click on that link to read that part as well. Table of Contents makes it easy for the user to navigate the article. If you are using WordPress, you can use the Table of Contents Plugin for this or you can add Table of Contents to your blog post by using WordPress Block Editor.
Use more words in the article
Keep in mind, the fewer words you use in the post, the sooner visitors will read it and leave your website and return. Therefore, while writing an article on any topic, try to write it in at least 1500 to 2500 words.
This will improve the quality of the post in the eyes of Google. You can add detailed information related to that topic in the post. Also, by using more words in the post, the user will spend more time on that article. And hence, this will improve the bounce rate of your website.
In today’s post, we learned what is the bounce rate of the website (What is the bounce rate in Hindi). Apart from this, we discussed some important rules to keep the bounce rate low. Friends, if you want to get free organic search traffic from Google Search, then it is very important to keep the bounce rate low. My aim is always to provide you with accurate information. So, if you have any queries or suggestions related to the article, please let us know by commenting below. If you liked this post, then do share it with other people as well.