How to Sell a Product Online

1. Find your products

- DIY product
- Wholesale products
- Dropshipped products

2. Identify your niche market

- Narrow it down
- Think about your own niche
- Make sure it’s viable

3. Conduct market research

- Study your competitors
- Ask your audience
- Price it right

4. Create buyer personas

- Betsy and Lucy
- Target each persona differently

5. Brand your business

- Brand persona
- Visual identity
- Brand voice

6. Build your e-commerce website

- Sell via landing pages: set up Facebook ads to drive traffic to your landing page

7. Set up processes for payment, shipping, and staying in touch

8. Create high-quality product content

- Images
- Description

9. Promote your products

- Social media
- Influencer marketing
- Facebook groups
- Google advertising

10. Continue to refine your approach

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