Coca-Cola to launch its first limited-edition beverage, Starlight
Coca-Cola Creations, a global innovation hub, will make limited-edition products, experiences and other “expressions” of the iconic Coca-Cola brand
Coca-Cola Co. announced the upcoming launch of its first limited-time item, Coca-Cola Starlight
a beverage the company says is ” reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space.”
Hitting shelves in North America on February 21, Starlight is reddish in color and will be available in select global locations in a zero-sugar format.
Starlight is launching alongside a new platform, Coca-Cola Creations,
that will focus on limited-time items and experiences based on the iconic Coca-Cola KO, 0.37% brand.
Coca-Cola has been focused on trimming and refining its brand portfolio, launching alcoholic beverages, and taking other steps to refresh the business.
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