Snoop Dogg Death Row Records

Snoop Dogg Plans to Turn Death Row Records Into the First NFT Music Label

The Los Angeles-based rapper says he wants the record label to be “the first major [record label] in the metaverse.”

“Death Row will be an NFT label, we will be putting out artists through the metaverse and a whole ‘nother chain of music,” Snoop Dogg,

whose given name is Calvin Broadus Jr., said, according to an audio recording of the call.

Snoop Dogg acquired ownership of the label on Feb. 10, days before his Super Bowl halftime performance headlined by fellow artists Dr. Dre, Mary J. Blige, Kendrick Lamar and Eminem.

Snoop Dogg is more than familiar with the NFT scene.

In September, he claimed to have started a personal NFT collection now worth more than $17 million under the name Cozomo de’ Medici, although the claim has never been confirmed.

The rapper also just released an NFT collection with Gala Games on Feb. 9 for the launch of his new album, “Bacc on Death Row.”

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